Mercy Memorial Cancer Center Launch Promotion

Mercy Memorial Hospital System was entering into a partnership for a new cancer center with two other healthcare providers, offering integrated cancer care under one roof. This major new initiative needed bold marketing to spread the message.

Our campaign included several pieces, but in a close-knit community that still read the local newspaper, one key element was a series of gatefold print ads. Using dramatic imagery and copy to help provide an overview of the new center’s services and emphasize the convenience and world-class care, the ads also quickly and easily introduced the three partners to a community that had only known Mercy Memorial.