Cancer Annual Report

Henry Ford Health wanted to develop a high-end report to increase awareness of their growing Cancer service line with referring physicians and administrators at other large programs. Given the size of the service line and the number of subspecialty programs and initiatives, they had a significant amount of content to include, but also wanted to ensure that the report would be easy to review by their busy target audiences.

We wrote and designed a printed piece that leveraged the system’s latest collateral branding, while creating a new template style that balanced larger feature stories with smaller, newsbrief-style overviews and statistics graphics. Ultimately, this included all of the priority areas and program differentiators that the service line leadership wanted to feature. While the printed piece was mailed to high-level administrators at other Cancer programs, we also adapted this into an online digital flipbook, an e-blast and a series of organic social media posts that Henry Ford Health physicians and administrators could share on their own feeds to help boost awareness.  

We have produced this project annually since the first report, and it has won several awards.