Minds of Medicine TV

Medicine can be a challenge to explain in 30 seconds. Or 60 seconds. Henry Ford Health wanted to create something that stood out and let their physicians stand out in the process. To accomplish this we created a half-hour TV program called Minds of Medicine. This documentary-style program gave viewers behind-the-scenes access to the decisions and effort that goes into saving lives at one of America’s top hospitals. It also allowed the hospital to connect to prospective patients with live, online chats after the show – leading to thousands of online appointments.

To date, Minds of Medicine has been seen by over 30 million viewers and has won dozens of Emmy Awards.